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case study

Inkaterra Machu Picchu

  • Derek

    Derek Liang is a landscape and travel photographer based in Southern California. He was born and raised in San Francisco Bay Area before he moved down to Orange County to attend university. After graduating, he stayed around pursuing a career in software engineering. During that time, he discovered his passion for photography.

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Derek

• 1 min read

Derek Liang worked with Inkaterra Machu Picchu to showcase the unique location of the hotel with casitas (small houses) scattered throughout a cloud forest and their advocacy towards sustainable tourism through photography and social media influencer marketing.

Deliverables

Photography

Photos were taken around the hotel and surrounding areas to highlight the location and the natural beauty throughout the property, along with views up in Machu Picchu as part of the town’s most popular tourist destination.

Inkaterra Machu Picchu 12 Inkaterra Machu Picchu 23 Inkaterra Machu Picchu 25 Inkaterra Machu Picchu 33 Inkaterra Machu Picchu 34 Inkaterra Machu Picchu 37
Inkaterra Machu Picchu 28 Inkaterra Machu Picchu 32

Instagram Posts

Below are links to the sponsored posts on @derekrliang:

Instagram Stories

Throughout the stay, stories were posted to @derekrliang. Story content consisted of timelapse walkthrough of the property, shared hotel/guest amenities, and room amenities, with emphasis on hotel’s mission to be eco-friendly and their comittment to their sustainability policy at the hotel.

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