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case study

Visit Colorado - Autumn Road Trip

  • Derek

    Derek Liang is a landscape and travel photographer based in Southern California. He was born and raised in San Francisco Bay Area before he moved down to Orange County to attend university. After graduating, he stayed around pursuing a career in software engineering. During that time, he discovered his passion for photography.

    More posts by Derek.

Derek

• 1 min read

Derek Liang worked with Visit Colorado to highlight iconic scenic spots and local attractions throughout Colorado over the course of a 5-day road trip through cities of Aspen, Marble, Ouray, and Telluride in the peak of Autumn. This was achieved through a series of social media posts and videos posted every day.

Services

  • Influencer Marketing
  • Photo/Video

Results

Instagram Posts on @derekrliang (26K followers)

  • Reach: 2000 to 4000 per post
  • Engagement Rate: 5% to 10% per post

Instagram Stories on @derekrliang (26K followers)

  • Views: 150 to 400 views per day

Instagram Takeover on @visitcolorado (210K followers)

  • Engagement: 9000 per day
  • Engagement Rate: 5% per day
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